Meet the Squad
Mike Crofts - Founder & CEO
Having served as an Army Officer for 8 years, Mike has seen the impact that positive leadership and mentoring can have on the lives of young men. He served two tours of Afghanistan and took part in dozens of military exercises in the UK and abroad. Mike is an RFU Level 2 rugby coach, and coaches extensively in the community. Mike has a BA (Hons) in Politics from the University of Nottingham and an MRES in Strategy & Security from Exeter University. He is the project's lead on strategy and business development.
Rebecca Norris - Co-Founder & Policy Director
Drawn to the project by her longstanding passion for rehabilitation within the criminal justice system, Rebecca brings a wealth of knowledge with her. She practises as a barrister, having trained at the Criminal Bar before moving to a leading US law firm. Rebecca has previously spent time representing individuals in relation to criminal and prison law issues in Kingston, Jamaica and, most recently, held the position of Ambassador for the Corporate Alliance Against Domestic Violence. Rebecca holds a first class degree in Law from Corpus Christi College, Cambridge.
Jim Smith - Mentoring Consultant
A former serving Royal Signals Senior Non Commissioned Officer, Jim gained a degree after leaving the Army and since then has has worked in care. He is an experienced residential care worker for young people, as well as being a highly experienced and capable foster family support worker. Jim takes a particular interest in mentoring young people through the use of adventure and outdoor pursuits. He is a keen fisherman and can often be found alongside fishing lakes accompanied by his loyal dog, Rodders.
Our projects use a combination of highly experienced military leaders, professional sportsman and coaches and care professionals able to deliver a combination of teamwork, leadership and confidence training in hand with conventional sports coaching. We are supported by a broad network of advisory academic, charity and medical experts.
We focus on health and personal well being, developed through sport and exercise sessions. Knowledge, through the conversations that these sessions allow; and Ethos, demonstrated and encouraged throughout our courses. The end result of our efforts is substantially more confident and capable young people, better able to exert self control and demonstrate employability skills.